Toyota Prius: Life After Santa

The "Life After Santa" project was an ambitious experiment conducted by Saatchi & Saatchi New York in finding new ways to tell a compelling story outside the realm of a :30 television commercial.The hook was simple - Santa bought a Toyota Prius and the reindeer lost their jobs. But this wasn’t a bad thing. In fact, it was an opportunity for them to reinvent themselves and chase new dreams.