SOS Children's Villages: AppAid

How do you get people to donate a little more to charities like SOS Children’s Villages and their life saving work for orphans and abandoned children? Akestam Holst, Stockholm linked donations to a behaviour many people can relate to – the love of our smart phones. AppAid is a new way to help that converts your mobile needs to good deeds. Every time you use your mobile. Once you’ve downloaded the app, you start to get stats about your usage. But it comes at a price. Every time you unlock your phone, 0,2 SEK (about 3 cents) is “collected” in the app for SOS Children’s Villages. A small sum that grows larger through the repeated use of your mobile. You also get reminders about how much you’ve ”collected” and you can then donate this money directly in the app.Please note that the app is in Swedish and that donations only work with a Swedish mobile subscription.Watch Youtube info film:http://www.youtube.com/watch?feature=player_embedded&v=cc6G3CZPvi4Screen shot 1: You can see how often you unlock your phone and get stats about how your behaviour changes over time.Screen shot 2: You can see details about your usage such as interval and frequency as well as your total donation amount using the app.Screen shot 3: You can see your collected sum, increase (or decrease) to a suitable amount and with a single touch, send a text message to donate the sum.