SOS Children's Villages: Happy No Mother's Day

November 9th is World Orphan's Day. Few people know about this but 132 million kids around the world do. To raise awareness of this day in the gulf area and find support to continue providing motherly care, love and protection for these children in need, SOS Children's Villages International has created No Mother's Day, a campaign from TBWARAAD Dubai that asks people to support it today so no child feels like an orphan tomorrow. The cast is entirely SOS Children's Villages orphans from the houses in Lebanon, and it was shot in Beirut.

The campaign teaser launched a week ago on social media, magazines, OOH, online banners, radio and tv bumpers. We invited people to celebrate No Mother's Day this November 9th. The whole headline of this campaign "Happy No Mother's Day" has obviously caused a mixed reaction amongst the audience where people do not understand why we wouldn't want to celebrate moms.
The online film was released on the date, revealing the whole campaign. #happynomothersday