TV ad: LION: A twist on cider

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Created by BMF and directed by Ben West of @radical.media, the TVC follows the journey of the Toohey's 5 Seeds 'delivery girls' from the apple orchard to the local pub. Two characters travel through a world that appears wholesome and idyllic but on closer inspection is 'not as sweet as you think'.

Category Drinks, alcoholic
Client Lion
Agency BMF
Production RadicalMedia
Country Australia
Uploaded 10 January, 2012

Credits

Director
ben west
Executive Creative Director
Shane Bradnick
Producer
holly alexander
Producer
Ian Iveson
Copywriter
Nigel Clark
Copywriter
Dan O'Bey
Art Director
Alex Booker
Senior Agency Producer
Jenny Lee-Archer
Executive Producer
Ian Fowler
DoP
Callan Green
Visual Effects
Robot
Post production
Method
Editor
drew thompson
Music + Sound Production
Smith and Western

Other credits

Planner - David Hartmann.

Account Management - Tony Dunseath, Renee Kastanias, Simon Starr.

Art Buyer - Sarah Thompson.

Print Producer - Libby Hams.

Production Designer - Alex Holmes.

Music Licensing - The Pushbike Song through Level Two Music.

Client - Jon Bradshaw, Andy Disley, Naomi Gavan

LION: A twist on cider

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LION: A twist on cider

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