TV ad: Tooheys Extra Dry: HarvesTED

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A man produces strange pods with the help of highly unusual farming techniques. When they finally hatch, each pod reveals a bottle of Toohey's Extra Dry to satisfy his desire for the clean, crisp taste.
Says Warren Brown, ECD: "Instead of scratching our heads for an idea to dramatise the desire for the clean crisp taste of a Tooheys Extra Dry, the creative team chose to pluck hairs instead. People have come to expect something different from Tooheys Extra Dry’s advertising which although provides some great creative freedom, it also presents a challenge to better the previous work. We tried to retain a consistent feel which definitely helps build on the ads we've produced before."