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Outdoor
Tooheys Extra Dry: HarvesTED
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In keeping with the great Tooheys Extra Dry tradition of being unexpected and highly creative, BMF further extends the HarvesTED story. The extension of HarvesTED originated online through the creation of 5 webisodes, each one focusing on a different trial or experiment that took place prior to the 90 second TVC. To help get the webisodes into peoples hands (literally), BMF and LNA worked closely with Optimedia and Adshel creating sites where commuters can download one of the webisodes to their mobile phone via bluetooth. Many of these sites also have inbuilt LCD monitors allowing commuters to watch each of the webisodes before being directed online to download the series.
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