Coca Cola: Big Santa

The Argentine agency Ogilvy Action developed for Coca-Cola a new way to surprise parents on Christmas. Nobody better than the company, who shared with people every Christmas, to keep the spirit and the magic alive, despite ages.Coca Cola decided to bring Santa to the traditional Christmas action that usually takes place in malls. A special line was prepared for the adults with a 2.19 mts. height Big Santa, waiting for grown ups to make them feel the magic once again.