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Top 6: February 15th 2012
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Axe: Dog

Top 6: February 15th 2012
For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. The TV ad, 'The Chain', created by BBH, London sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they're so intensely attracted to each other.
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