Top 6: February 15th 2012
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Colgate Pro Gum Health: FlossTop 6: February 15th 2012
"Warning signs" is the new campaign by Y&R Paris for Colgate Pro Gum Health. The campaign is based on a startling truth: Gum bleeding is a sign of gum disease. We wanted to change people's casual attitude toward seeing "pink in the sink" and introduce them to a toothpaste designed for gums.
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