Us Sydney and Razor Media has launched 1300 Home Loan - Australia's first broker-owned brand, with a campaign which includes TV, Print and Online media.
The new company plans to … read moreboost competition in the sector by putting independent local champions on the same marketing footing as their bank-owned competitors.
1300 Home Loan is the brainchild of former Loan Market Executive Director John Kolenda, who has already shaken up the industry once when he left Aussie Home Loans to set up X Inc Finance and now aims to repeat this success with a radical new business model.
"This is a major step forward for Australian consumers because it gives them access to the best independent mortgage broker in their area, free from any conflict of interest with the banks or aggregator ownership, simply by dialing one easy to remember phone number," Mr Kolenda said.
Andrew Wynne, CEO of Razor Group adds: "1300 Home Loan is not just a new brand, it's a whole new business model. Giving all the independents their own brand is pretty exciting."
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