Ninseikan Karate School: Karate Girl

Objective:
To inspire parents of children between 3 to 12 and make them enroll their children in Karate school.

Challenge:
Given the situation where Karate is considered `outdated` and `boring` compared to soccer and baseball, our challenge was to spotlight Karate as a captivating activity.

Result:
We were able to convey that if a child learns the skills of Karate, he or she will be able to be as strong as their favorite anime hero. We have succeeded in enticing children who have stopped to look at the poster.