Interactive ad: Sherwin-Williams: Chip It!

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Now with just the click of a button, any online image can turn into a palette of paint colors, with Chip It!, an interactive tool created by McKinney for Sherwin-Williams. The first-of-its-kind Web-based tool allows consumers to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the colors contained within the picture. Consumers can now use the colors that inspire them while surfing the Internet to help make paint color selection easier — in their bedroom, bathroom, kitchen or any room in between.Created entirely in-house, Chip It! is a project of the McKinney Ten Percent, an initiative that encourages all of the agency’s employees to dedicate 10% of their time to innovation.