Print ad: Nelonen Media: Lost Luggage

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Top 6: February 22nd 2012

The Tour Guides is a Finnish reality travel TV show on the Nelonen channel.
The program follows the adventures of a group of tour guides. The third season was filmed in Sunny Beach, Bulgaria. To promote the program 358 Helsinki followed the reality track: they created a series of prints based on real problems the Tour Guides had faced. There was no shortage of subject matter - tourists have the strangest problems on their holidays, and it's up to the guides to solve them. The tourists in the ads were actual tourists scouted on location.