Americans for Grammar: Biatch

The objective of this project from Y&R Chicago was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In facebook posts, in emails, memos... and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school.