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Sky Sports F1: At The Heart Of F1


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Launch promo for Sky Sports new F1 Channel - Sky Sports F1HD. Sky's latest offering gives subscribers live, uninterupted coverage of all 20 races and vows to fans viewers 'to the heart' of their sport. The promo aims to capture this depth and realism by taking the audience into the inner mechanics of an F1 car before literally emerging from the heart of Sky Sports F1's new talent lineup, headed by Martin Brundle. Rattling Stick shot the race footage and Ed Mallin at Sky directed and edited the full sequence and CGI in collaboration with MPC London.
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The realtime race footage was filmed by Ivan Bird for Rattling Stick for Sky.



The CGI finale was constructed by MPC London and overseen by executive producer Josh King.

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