Sky Sports HD: The Hardest Sport

A 60 second spot created by Sky Creative, London featuring Tour de France winner Sir Bradley Wiggins and Super League Man Of Steel Sam Tomkins promoting the new season of Super League XVIII which will be shown exclusively live on Sky Sports. The message behind the promo is that ultimately one of the toughest sportsmen in the world (Wiggins) truly believes that Super League is the hardest sport in the world and "too tough" for him. Bradley's words are genuine and came from an earlier interview which spurred the creative thought behind the ad.