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Top 6: March 7th 2012
Interactive

Subaru Impreza: firstcarstory.com

Top 6: March 7th 2012
Subaru announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, created by Carmichael Lynch, Minneapolis features a groundbreaking animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video, which they can also set to music and narrate with their own voice. Through Facebook, Twitter, or email, users can share their video with family and friends throughout their social network.
Credits Other credits

Director of Integrated Production: Joe Grundhoefer, Peter Albrycht

Senior Interactive Producer: Petra Boden

Senior Content Producer: Freddie Richards

Interactive Producer: Aneela Idnani

Director of Business Affairs: Vicki Oachs

Senior Project Manager: Lisa Brody

Animation Generator/Illustration/Art Direction: MINIVEGAS

Interactive Production: rehabstudio

Production Partner Management: Aarra

Online Editorial/Mastering: Drive Thru

Audio Post: BWN

Music: Black Iris

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