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Top 6: March 7th 2012
This web banner and Facebook app from MetLife via CP + B turns your keyboard into a virtual Piano in order to play along with Schroeder. The game resonates with the rest of MetLife's new TV campaign and its "I Can Do This" rallying cry. It teaches people that when faced with a seemingly daunting task, all you have to do is take the first step and you'll see there's nothing standing in your way.
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EXECUTIVE CREATIVE DIRECTOR(s): Ari Merkin
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