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Mazda: CX5 launch
This weekend marks the official start of the intensive campaign to launch Mazda’s All-New Mazda CX-5.
From Sunday (4th March), the digitally created cheetah featured in the teaser campaign over the last fortnight will morph into the category changing SUV the market has been waiting for. All the advantages of this new generation of SUV will be brought to life in a fully integrated campaign created by 1MAZDA@Clemenger Harvie. It covers TV, print, digital, and outdoor mediums as well as complete direct and CRM activities.
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