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Mazda: Better, Stronger, Smarter


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The crossover vehicle is still trying to figure itself out - is it a large car? A small SUV? Something in between? jumP LA Editor Patrick Griffin, working with Smuggler Director Filip Engstrom and The Mill, tackles this riddle in a humorous and engaging story of a spot introducing Mazda's new CX-5 crossover.
Other credits

Client: Mazda of North America

Spot Title: Better, Stronger, Smarter

Air Date: April 2012



Agency: The Garage Team Mazda

Chief Creative Officer: Harvey Marco

CD/Copywriter: Napper Tandy

CD/Art Director: Dino Spadaveccia

Art Director: Aaron Onsurez

Copywriter: Owen Flint

Director of Integrated Production: Jamil Bardowell

Producer: Brandon Boerner



Production Company: Smuggler

Director: Filip Engstrom

Director of Photography: Par Ekberg

EP: Laura Thoel

Producer: Kendall Henry



Editorial: jumP LA

Editor: Patrick Griffin

Assistant Editor: Keith Hamm

EP: Betsy Beale

Producer: Gavin Carroll



Visual Effects: The Mill LA



Sound Design/Mix: 740 Sound

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