RKCR/Y&R, London is launching a new campaign to prevent teen rape, on behalf of the Home Office.
The ad depicts a teenage couple upstairs alone at a party. The boy begins to … read moremake advances towards the girl. As the girl tries to stop him the ad reveals the boy's conscience, as if looking in on himself. He bangs on an invisible wall trying to stop the scene that is unfolding in front of his eyes. It then finishes with the line: "If you could see yourself, would you see rape?"
The execution for the Home Office is part of a Government move to dispel the myths surrounding rape and increase understanding of what actually constitutes rape, sexual assault and consent.
The TV ad, which launches 5 March, targets 13-18 year-olds and will be aired across TV and Cinema to reach the target age group. It was directed by Yann Demange, who also directed Channel 4's acclaimed drama Top Boy last year.
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