FIFA Street: Free Your Game

The new "Free your Game" campaign, co-created with Wieden+Kennedy Amsterdam, brings to life the thrill of street football and celebrates the freedom of play inherent to the new EA SPORTS™ FIFA Street game.

The 80'' online film follows several players' face-offs and blends the free-flowing styles with their unique culture. It's not just about football, it's about lifestyle, swagger, music and street art. With a Freestylers soundtrack (Breaker Beats Part 1), the film opens on a street court at night. A contemporary MC kicks off a mad arsenal of footwork with artful passing and pannas performed by several street football players.