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EA: Need For Speed Shift
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Need For Speed Shift is a terrifying visceral experience that thrusts the viewer straight into the race car drivers physiology. NFS Shift gives people the emotional experience and POV of actually controlling a fast, loud driving machine. Gritty, aggressive, powerful, fast, exciting and heroic. The first internal journey through the body of the driver happens at the first sign of danger on the race track. Agency: Wieden+Kennedy Amsterdam
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