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EA: Sims Confessions
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When the Electronic Entertainment Expo (E3) hit Los Angeles on June 15, the videogame industry got its first look at the console version of the Electronic Arts (EA) popular life simulation game The Sims. EA sought out TEAK Director Annie Sloan--whose previous writing and directorial work includes reality television shows on networks like Home & Garden, national commercial campaigns and music videos-- to write, concept and create a hilarious marketing campaign.
Read more: http://www.trustcollective.com/portfolio/content/teak_sims.php
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