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FIFA08 game: Can you FIFA08? - Rooney
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‘Can You FIFA 08?’, a fully integrated campaign created by Wieden+Kennedy Amsterdam, has launches for EA SPORTS’ (EA) FIFA 08. ‘Can You FIFA 08?’ involved three TV shoots, three digital shoots and four print shoots taking place across three countries: Czech Republic, UK and Brazil. TV, print, OOH, banners and emails drive gamers to the website www.canyoufifa08.com, a celebration of the most realistic incarnation of the FIFA gaming title ever - one that makes its mark on the hard-core base of football gamers, plus football fans the world over. Three TV spots show the everyday lives of Ronaldinho, Rooney and Klose being interrupted by kids laying down a challenge to the pros, to match the skill they’ve shown in playing FIFA 08. The audience is then directed to the FIFA 08 www.canyoufifa08.com website, to check out how the stars manage to react to that challenge.
Strategic planner: Laurence Horner Related |
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