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Top 6: October 10th 2007
Interactive
FIFA08 game: Can you FIFA08?
Top 6: October 10th 2007
Wieden + Kennedy Amsterdam's task was to re-establish FIFA’s credentials as the most realistic football game, particularly on Next Gen. The campaign aims to show that, with its amazing game-play innovations, FIFA 08 is now crossing the line that separates simulation from reality. The campaign website showcases interactive film content that pays off the challenge set up in above the line media.
Strategic planner: Laurence Horner RelatedAlso best this week |
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