Autodrop Liquorice: First Aid - Chest Compression

The liquorice Autodrop is mainly eaten in the car. Which isn't strange, given the name and advertising history. DDB Amsterdam created a campaign that takes Autodrop out of the car, into the workspace. And in this way create a new eating moment. Of course within the distinctive Autodrop style and tone of voice.

Every working man or woman, in any workspace, is familiar with the First Aid help guides for emergency situations. If a colleague has an Autdorop and you don't have one, it's a clear case of emergency.

Location: Magazines, read in working environments.