Autodrop Liquorice: First Aid - Heimlich Manoeuvre

Brief: The liquorice Autodrop is mainly eaten in the car. Which isn’t strange, given the name and advertising history. Create a campaign that takes Autodrop out of the car, into the workspace. And in this way create a new eating moment. Of course within the distinctive Autodrop style and tone of voice.
Solution: Every working man or woman, in any workspace, is familiar with the First Aid help guides for emergency situations. If a collegue has an Autdorop and you don’t have one, it’s a clear case of emergency. This is why we used this typical signing for our ads.
Location: Magazines, read in working environments.