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Top 6: March 28th 2012
Carlton United Brewers and Clemenger BBDO Melbourne have created the innovative Carlton Draught 'Draught Pick' app. Or, as it is more succinctly known, the game within a game. Within … read morea phone. Within a pub.
Officially endorsed by the AFL, Draught Pick is a mobile game that lets footy fans interact live with every AFL match and challenge their mates, challenge their pub, or even challenge Australia.
The game includes tipping, trivia, half time polls and elements to test blokes’ true footy instincts. The games count towards contests, which will award prizes each round and will culminate in a Grand Final prize package. The app will aggregate players’ scores into several customisable leader boards, including your friends, your team or the rest of the country. The app also contains a 'Draught Finder', which shows you the nearest pub where brewery fresh Carlton Draught is served.
The campaign will also feature 25 'home grounds' - pubs where people can play against other patrons for that game and win prizes on the night.
Clemenger BBDO Melbourne Managing Partner, Paul McMillan, says Draught Pick taps right into the natural competitiveness that exists between blokes – especially when it comes to their knowledge of footy. "Draught Pick takes the competitiveness of footy tipping to a whole new level," he said.
Draught Pick will be supported by print, TV, radio, social media and in pubs. It can be downloaded from the iTunes app store. See www.draughtpick.com.au for more details.
read less...Executive Creative Director: Ant Keogh
Copywriter: Ben Birchall
Art Director: Shane Dawson
Copywriter: Richard Williams
Art Director: Anthony Phillips
Managing Partner: Paul McMillan
Account Director: Nick Cohen
Account Manager: Brendan Taylor
Account Executive: Alex Miles
Head of Data Insights: James Greaney
Planner: Sam Macisack
Planning Director: Michael Derepas
Social Content: Robert Coleman
TV Producer: Sonia von Bibra
Production Company: Channel Seven
Director: Jon Olb
Seven Producer: Jan Cameron
Print Producer: Mary Darzi
Photographer: Jesper Nielson
Retoucher: Mike McCall
Interactive Director: Tommy McCubbin
Technical Lead: Dan Zabinskas
Interactive Producer: Nirmala Shome
Design Lead: Pete Bakacs
Senior Interactive Designer: Jon Kerney
Interactive Designer: Jenny Nixon
Test Lead – Jeremy McMillan
App Production Company: Inlight Media
Media Agency: Mediacom
Chief Marketing Officer: Andy Gibson
General Manager of Marketing: Andrew Meldrum
Senior Brand Manager: Alastair McCausland
Assistant Brand Manager: Laura King
Assistant Brand Manager: Kirt Daunt
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