Akatu Institute: Akatu Ipsum

The Akatu Institute is a non-profit organization that encourages conscious consumption. To promote Akatu’s message, Leo Burnett Tailor Made created akatuipsum.org.br. Akatu Ipsum is a website that generates placeholder text to be used in layouts just like the famous Loren Ipsum, but slightly different. Akatu Institute is against any kind of waste. So, instead of generating meaningless text that only occupies space, Akatu Ipsum generates information, data and tips about conscious consumption. Therefore, Akatu Ipsum gives a new use to words that would otherwise be wasted.