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Kia: Stickers
Innocean Australia and Kia take what is a growing People Mover and SUV phenomenon, and literally turn it on its head for the Kia Carnival.
Right now in Australia, an interesting phenomenon involving the family car is taking place. Families all around the country are putting customised stick figure characters that reflect the individual members and their interests on the back of their cars. Based on this phenomenon, Innocean Australia and Kia Motors have created a TVC for Australia’s Favourite People Mover, the Grand Carnival, that takes this insight and puts a unique twist on it. The spot will run Nationally from today, April 4.
National Marketing Director: Steve Watt Related |
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