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Top 6: July 31st 2013
Experiential
Kia: Comfortable ConfessionsTop 6: July 31st 2013
Kia and agency, Innocean Australia have created an experiential component for their 'Never an uncomfortable moment' campaign for the all-new Kia Cerato. Shoppers were asked to record an uncomfortable message from the comfort of the driver's seat. The activation took place in Westfield Parramatta with almost 200 people recording personal messages over two days.
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