TV ad: Weight Watchers: Lady Charles

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McCann Erickson, Worldwide and Rock Paper Scissors editor Frank Snider team up with NY-based Sonic Union mixer Steve Rosen to weigh in on male weight loss with basketball great Charles Barkley in the humorous :30 “Lady Charles” for Weight Watchers.

Category Other
Client Weight Watchers
Agency McCann Erickson
Production Believe Media
Uploaded 4 April, 2012

Credits

Director
Liz Friedlander
Group Creative Director
Sharon Ehrlich
Group Creative Director
Danny Rodriguez
Creative Director/ writer
Dan Donovan
Exec Agency Producer
Kathy Love
Account Director
Sharyn McCarthy
Post production
Rock Paper Scissors
Editor
Frank Snider
Composer
Peter Rundquist
Music
Pull

Other credits

Group Director: Grant Wagner

Account Supervisor: Brandon Jansa

Music EP: Mike Boris

Audio Post: Sonic Union

Mixer: Steve Rosen

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