Legoland: Minibreaks - 48 sheet

For Legoland Minibreaks DLKW Lowe, London created a poster campaign from the Lego world and took it into the real world. Using real Lego bricks they built scaled down models of standard UK poster sizes. They even created digital sites.

Each billboard carried a bold, simple message. The agency worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.