Wangs Kitchen: We Know Where You Live

Fingerprints India's client wanted to communicate their home delivery service as well as increase the number of call-ins. Needless to say the brief demanded a creative that was clutter-breaking and exciting. They wanted to do something that would create buzz while engaging customers. So, they designed posters using every Chinese chef's favorite accessory - his razor sharp knife. The mysterious posters came with interesting messages that piqued curiosity. And when the knife was taken out, customers were in for a pleasant surprise - a menu card.