Interactive ad: Mizuno: TheIronTruth.com

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The Iron Truth campaign designed by McKinney Durham, NC for Mizuno USA features print, online banners and a unique microsite, TheIronTruth.com, that showcases “The Gospel According to Luke” through a series of facts, known as “iron truths,” which plays on the shot-making prowess of the 2011 PGA Tour Player of the Year, Luke Donald. Visitors are invited “to discover the truth and elevate your game” by exploring The Ten Truths and a manifesto declaring the importance of iron play in improving overall performance.