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Mizuno: Manifesto
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What is mezamashii? It is Japanese for "brilliant," or "eye opening"; a word that sports apparel maker Mizuno believes perfectly captures the spirit of running. The brand delivers this sentiment beautifully in "Manifesto," a stirring new spot for their "Mezamashii Run Project" featuring a track from Butter composer Judson Crane. Working via McKinney, Crane teamed up with Humble Director Sorrel Ahlfeld and Editor Eric Wais on the project.
Client: Mizuno Related |
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