TV ad: California Lottery: Lady Luck

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Top 6: April 11th 2012

The spot from David & Goliath shows consumers a very different side of Scratchers and piques the interest of new and existing players. The new :45 cinema spot — 'Lucky Lady'— borrows tactics from the best blockbuster film releases to reach its target audience at multiple touch points. Directed by The Argentines, the spot features a unique twist on everyone's favorite bearer of good fortune, Lady Luck, as she sets out on a mission to bestow luck to one unsuspecting fellow.

Category Other
Client California Lottery
Agency David&Goliath, Los Angeles
Production bob industries
Country United States of America
Uploaded 7 April, 2012

Credits

Director
The Argentines
Chief Creative Officer
David Angelo
Executive Creative Director
Colin Jeffery
Senior Art Director
Bryan Carroll
Senior Copywriter
Aroon Mukhey
Creative Director
John Batttle
Creative Director
Todd Grant
Art Director
Steve Saklad
Agency Executive Producer
Carol Lombard
Account Director
Stacia Parseghian
Editing Company
Spinach
Editor
Matt Murphy from Final Cut
Associate Producer
Jamie Gartner

Other credits

Digital Art Director: Ali Esterly

Digital Copywriter: Mark Habke

Sr. Producer: Nicolette Spencer

Associate Digital Producer: Erica Tremblay

Managing Partner, Director of Client Services: Brian Dunbar

Digital Producer: Diego de la Maza

Account Supervisor: Janet Wang

Assistant Account Executive: Meghan Brattin

Director of Photography: Matthew Libatique

Assistant Editor: Scott Butzer from Final Cut

Visual Effects: Ring Of Fire

Executive Producer: John Myers

Creative Director: Jerry Spivack

VFX Supervisor: John MyersVFX Producer: Casey Conroy

Asst. VFX Producer: Tammie Smalls

California Lottery: Lady Luck

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California Lottery: Lady Luck

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