The spot from David & Goliath shows consumers a very different side of Scratchers and piques the interest of new and existing players. The new :45 cinema spot — 'Lucky Lady'— … read moreborrows tactics from the best blockbuster film releases to reach its target audience at multiple touch points. Directed by The Argentines, the spot features a unique twist on everyone's favorite bearer of good fortune, Lady Luck, as she sets out on a mission to bestow luck to one unsuspecting fellow.
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