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California Lottery: Midas Touch
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LA-based Green Dot Films and newly-signed director Robert Jitzmark transport us to the Old West and infuse it with a bit of anachronistic “bling” for laughs in the new :30 “Hot Streak” for the California Lottery out of David&Goliath, El Segundo, CA. The spot for tv and web, Jitzmark’s debut at Green Dot, depicts a wizened old miner who hilariously discovers his “Midas Touch” and goes on a hot streak of unbelievable proportions.
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