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Web Film
California Lottery: A Little Goes A Long Way
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Few people know this, but the California Lottery has been giving back to public schools for 30 years by providing supplemental funding. The money is used to provide technology, musical instruments and even basic school supplies, like pencils. And while a pencil may seem relatively little, it can go a long way toward making a difference in a student’s life. To demonstrate the impact of something as small as a pencil, creative agency David&Goliath teamed up with California-based artist Eric Nyquist was hire to create an entire mural in one day, using only one pencil. It was a live event for all to see and, at the end of the day, the finished product was a beautiful visual representation not only of the Lottery funds at work, but also of how a little goes a long way.
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