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Lamb: Chuck a Sunday with a mid-week Lamb Roast / newspaper

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Sunday. A lazy day for languishing, relaxing and a long Sunday lunch. Isn't it a day you'd like to repeat?

The creative challenge was to convey the Sunday spirit in a regular weekday through every single element of the ad.

The campaign launched with a 30 second TVC and is supported with print, radio, online and in store.
Credits Other credits

Planning Director - Christina Aventi

Business Lead - Rebecca Morton

Media Planning & Buying - UM

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