Honda: Continuum

Honda South Africa wanted a TVC that would give South Africans a feel for the spirit of the Honda brand – something previously lacking in the market. DDB Johannesburg, together with animator Ned Wenlock of Hoverlion and musical web-sensation THePETEBOX, put this joyous little journey together. With an array of Honda products and a footloose and fancy-free character we see how Honda makes the journey itself, the ultimate destination. Whether it be over land or sea - or in the air. Scattered throughout the ad are snippets of Honda pedigree and history, such as their steady rise to dominance of the Isle of Man TT, their fellowship with legends like Ayrton Senna as well as imagery of Honda’s iconic founder, Soichiro Honda. Several other ‘Easter eggs’ lay hidden in the execution and only become evident after many viewings. Not a few of these pay tribute to South Africa, birthplace of the commercial.