Honda: Street Light

Distracted driving is described as an epidemic sweeping our roads. This topic is receiving much attention internationally and we need to treat the risks of texting and driving with the same amount of importance in South Africa. It has been revealed that distracted driving has claimed thousands of lives and injured even more. With the dramatic increase in the use of hand-held devices on our roads we felt it was time to do something about it. Honda prides itself in manufacturing some of the safest cars on our roads but becomes irrelevant if the driver is not watching the road. We created three impactful executions that express the fact that the next letter you type, on your mobile device whilst driving, could be your last.