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Experiential
WorkSafe Victoria: 'Milgram experiment'
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Q. Would you give someone an electric shock if asked to?A. 90% of people did.People are being injured at work because ‘blind obedience’ as discussed by the Milgram experiments of the 1960’s is as relevant today as
it was then.PR IDEA from Naked, Melbourne:Recreate the ‘shocking’ Milgram experiment on the streets of Australia. Showing people will harm others if asked to do so. 90% of people we asked gave our accomplice an electric shock. THE IMPACT • $1,000,000 worth of PR. Prime time TV, all major newspapers and radio stations. • Debate amongst safety experts/bloggers • #1 topic thread on Reddit Australia • Among the most viewed education videos on YouTube • Social amplification via media properties psychologists and politicians all off a very small budget
Agency, Naked Communications Melbourne Related |
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