TV ad: Canadian Olympic Committee: Give your everything

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The Canadian Olympic Team has launched a new brand campaign created by Proximity Canada that brings to life exactly what it means to "Give Your Everything". The dynamic multi-media campaign involves more than 50 of Canada's outstanding Olympic hopefuls and their coaches from eight different sports, highlighting their inspirational efforts as they prepare to compete for Canada at the 2012 London Olympic Games.

The 15-week, multi-platform, national campaign is the Canadian Olympic Team's largest, most integrated campaign ever. It contains more than 800 Out of Home placements, print, radio, digital short documentaries, and :15, :30, and :60 digital TV spots.

Category Public interest
URL http://youtu.be/YanUMireS9s
Client Canadian Olympic Committee
Agency Proximity Canada
Production Soft Citizen
Country Canada
Uploaded 15 May, 2012

Other credits

Video credits (see Youtube link)

Client: COC - Canadian Olympic Committee, Chief Marketing Officer : Derek Kent

Agency: Proximity Canada

SVP, Executive Creative Director: John Gagné

VP, Creative Director: Dave Stevenson, Jon Webber

Senior Copywriter: Jonathan Weiss

Senior Art Director: Fernando Salvador

Agency Producer: Kristie Filippopoulos

VP, Managing Director: Ricky Jacobs

Account Director: Allison Hill

Production Company: Soft Citizen

Director: Henry Lu

Exec Producer: Link York + Eva Preger

Head of Production: Rob Burns

Line Producer: Nick Sorbara, Shawn Veltkamp

Director of Photography: Chris Mably, Luca Fantini, Vinit Borrison

Print campaign credits

Agency: Proximity Canada

• Client: Canadian Olympic Committee, Derek Kent

• Exec. Creative Director: John Gagné

• Creative Directors: Jon Webber, Dave Stevenson

• Art Directors: Fernando Salvador, Andrew Mowbray, Stuart Thursby

• Writers: Jonathan Weiss, Ed Maylon

• Designer: Nick Bujnak

• Managing Director: Ricky Jacobs

• Account Director: Allison Hill

• Account Executive: Dave Passmore

• Project Mgmt: Kristi Filippopoulos

• Production Company: Ricochet, Posterboy

Canadian Olympic Committee: Give your everything

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