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Canadian Olympic Committee: CrossroadsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
With only a month to go until the Sochi 2014 Olympic Games we are thrilled to present #WeAreWinter, a campaign from Poximity launched for the Canadian Olympic Committee directed by Henry Lu. #WeAreWinter features 17 Canadian athletes in training gearing up for the Sochi 2014 winter games. Having a history in documentary film making, Lu was able to get to the core of what representing Canada at the winter games means to these athletes. Proximity worked hand in hand with production to create a powerful TV campaign to drive audiences to the COC site olympic.ca This has been a massive undertaking and HUGE shout out to all of our production partners who worked on this project to make it magical -Posterboy Edit, Grayson Matthews, Red Lab & Alter-Ego and all of the uber crew.
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