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Fifth Third Bank: Redundancy Incorporated, Inc.


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Leo Burnett Chicago’s new “Redundancy Incorporated, Inc.” spot for Fifth Third Bank introduces consumers to the bank’s DUO Card, which offers the financial flexibility of both credit and debit in one card. The spot humorously highlights the unnecessary redundancy of carrying two cards, and is part of Fifth Third’s “The curious bank” campaign, which introduces the notion that challenging conventional wisdom leads to better banking ideas.
Other credits

Client: Fifth Third Bank

Campaign: “The curious bank”

Agency: Leo Burnett Chicago

Chief Creative Officer: Susan Credle

SVP, Executive Creative Directors: Dave Loew and Jon Wyville

Creative: John Deignan, Jim Genell, Jason McKean

SVP, Executive Producer: David L. Moore

Sr. Producer: Scott Gould

Account Management: Ray DeThorne, Lauren Gibbs

Production Company: Moxie Pictures

Director: Frank Todaro

EP: Lizzie Schwartz

Producer: Laura Heflin

Director of Photography: John Zilles

Editor: Lucas Spalding, Spotwelders, LA

Post House: Filmworkers Club, Chicago

Sound/Mix: Another Country, Chicago

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