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Fifth Third Bank: Brand of You - "Commencement"


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Graduation is fast-approaching, and many U.S. college grads will be crushed by student loan debt. To help solve the problem, Fifth Third Bank is launching a campaign by Leo Burnett Chicago that helps grads create their own brand and land their first job out of college.
Credits Other credits

Account Executive: Kaley Meier

VP, Strategy Director: Adam Friedman

Senior Strategist: Michael Cheng

VFX/SPX: Filmworkers

Editorial: Rock Paper Scissors

Director of Photography: Jimi Whitaker

SVP, Group Client Director, Spark: Chris Mittman

Associate Media Director, Spark: Ryan Stoer

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