TV ad: Keep Australia Beautful Week: Sound Grate

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CASE STUDY: To stop the flow of litter into our seas, Clemenger BBDO Sydney brought the sounds of the ocean to the city. More and more litter is finding its way into our oceans. To tackle this problem the agency played ocean sounds (dolphins, whales, waves etc) from inside storm water drains, creating a dramatic link between our city streets and the nearby ocean. The Sound Grate installations took place across major capital cities. The campaign attracted a mass of media attention from 13 TV stories, 50 radio items and 128 press and online articles, making this the most successful campaign for KAB week ever.