Interactive
Keep Australia Beautful Week: Sound GrateThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To stop the flow of litter into our seas, we brought the sounds of the ocean to the city. More and more litter is finding its way into our oceans. To tackle this problem Clemenger BBDO Sydney played ocean sounds (dolphins, whales, waves etc) from inside storm water drains, creating a dramatic link between our city streets and the nearby ocean. The Sound Grate installations took place across major capital cities. The campaign attracted a mass of media attention from 13 TV stories, 50 radio items and 128 press and online articles, making this the most successful campaign for KAB week ever.
Editor/ Camera: Lucas Vazquez |
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